Terms of Service

These terms govern your use of Busby, a marketing automation platform operated by Parkor Ltd (“we”, “us”, “our”). By creating an account you agree to these terms in full.

Busby is a B2B service intended for use by businesses, not consumers. If you are using Busby on behalf of a company, you represent that you have authority to bind that company to these terms.

Busby provides tools to create and manage advertising campaigns on Google and Meta, manage leads via a CRM pipeline, send email journeys, and generate AI-assisted creative assets.

We do not guarantee any particular advertising performance, return on ad spend, lead volumes, or business outcomes. Advertising results depend on many factors outside our control including platform algorithms, market conditions, and your own products or services.

All campaigns are subject to a cooling-off window before going live. You are required to review and approve all creative assets before any ad spend is committed.

You are responsible for maintaining the security of your account credentials. You must notify us immediately at support@busby.digital if you suspect unauthorised access.

You must not use Busby to run campaigns for illegal products or services, to send unsolicited commercial communications in breach of applicable law, or in any way that violates Google's or Meta's advertising policies.

Plans — Busby is available on Starter (£19/month or £190/year), Growth (£69/month or £59/month billed annually), Pro (£119/month or £99/month billed annually), and quote-based Scale/Agency/Enterprise plans (from £399/month). There is no free plan; every plan starts with a 14-day free trial (payment card required upfront, one trial per customer) and is charged when the trial ends. Prices exclude UK VAT (20%), which is added at checkout.

Annual billing — annual subscriptions are billed upfront for the full year. No refund is issued for unused months if you cancel mid-year, except where required by law.

Campaign wallet — your campaign wallet holds funds for ad spend on Google and Meta. Wallet funds are held separately from subscription revenue.

Content credits — AI content generation uses credits priced at 20p per credit (excluding VAT). Credits are consumed when you ask Busby to generate copy, images, or video. Uploading your own assets costs zero credits. Unused credits do not roll over after 12 months.

Refunds — subscription fees are non-refundable except as required by applicable law. Wallet balances are refundable in full on cancellation. Contact billing@busby.digital to request a wallet refund.

You retain ownership of all content you upload or create using Busby. By uploading content you grant Parkor Ltd a limited licence to store, process, and transmit that content solely to deliver the service.

You are solely responsible for ensuring that any content you publish through Busby (including ad copy and images) complies with applicable law and the policies of Google and Meta. We reserve the right to suspend campaigns that violate platform policies.

Busby shows you how your campaigns compare with similar businesses (for example, “top 25% for click-through rate among 14 similar businesses”), and uses typical figures from similar businesses as starting estimates for new campaigns before your own results build up. To do this we combine campaign performance data from many Busby customers. This section sets out exactly what that involves.

What we aggregate — performance figures from the Google and Meta campaigns you run through Busby, including campaigns in ad accounts you connect to Busby and in accounts we manage for you: impressions, clicks, conversions and ad spend, and the rates calculated from them — click-through rate (CTR), cost per click (CPC), conversion rate (CVR) and cost per acquisition (CPA). Businesses are grouped by the industry Busby identifies for them, by broader sector, and across all Busby customers, and within each group by ad platform and campaign objective. Your ad copy, images and other creative, your customer lists and your leads' personal data are not used to calculate these benchmarks.

How it is protected:

• De-identified — benchmarks are stored as statistics for a group (for example, one industry, platform and objective), not against your business name or account.
• At least 10 businesses — a benchmark is shown only when at least 10 different businesses contribute to it. Each business counts once, however many campaigns it runs. Cost per acquisition is shown only when at least 10 of those businesses recorded conversions.
• Medians for smaller groups — where 10 to 24 businesses contribute, we show the median only. A range (the 25th to 75th percentile) is shown only where at least 25 businesses contribute. We do not show averages or highest values.
• Never attributed to one business — no benchmark names, or is presented as the results of, any individual business, and we never show your individual results to another customer. If a group falls below 10 businesses, its figures stop being shown from the next recalculation.

What we use it for — benchmarks shown inside Busby to Busby customers, and starting estimates (such as a typical cost per lead or conversion rate) that help every customer plan new campaigns and that give way to your own results as they build up. The same aggregated data may also be used to improve Busby's own narrow, task-specific prediction models, as described in our Privacy Policy. We do not sell it, and we do not use it to train generalised or foundational AI models.

Your consent for ad account data — Google's policies require your written consent before data from your Google Ads account is used in this way. By accepting these terms you give Parkor Ltd that consent for the Google Ads and Meta ad accounts used with Busby, limited to the aggregated, de-identified use described in this section. We never disclose data specific to your ad accounts, such as keywords, bids, campaign settings or your own performance figures, to any other Busby customer, or to any other third party except the service providers that host and operate Busby on our behalf.

Legal basis — to the extent this involves personal data, we rely on our legitimate interest in improving the service, as explained in our Privacy Policy. You have the right to object at any time by opting out.

Opting out — you can opt out at any time in Settings → Privacy (the “AI model improvement” setting). Your data is left out of every benchmark from the next weekly recalculation, normally within 7 days: each recalculation rebuilds the benchmarks from the businesses that are included at that time. The same applies if you delete your account. Opting out does not change which Busby features you can use. Accounts on our quote-based Scale/Agency/Enterprise plans are never included.

Busby uses AI to generate ad copy, images, and other creative assets. AI-generated content is provided as a starting point and you are responsible for reviewing and approving all content before it is published.

We make no warranty that AI-generated content is accurate, complete, or suitable for your specific purpose. You must not publish AI-generated factual claims without verifying them independently.

To the maximum extent permitted by law, Parkor Ltd shall not be liable for any indirect, incidental, special, or consequential loss arising from your use of Busby, including loss of profits, loss of data, or loss of business opportunity.

Our total aggregate liability to you in any 12-month period shall not exceed the total subscription fees paid by you to us during that period.

Nothing in these terms excludes liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

You may cancel your account at any time from Settings. On cancellation, your subscription ends at the close of the current billing period and your wallet balance is refunded.

We may suspend or terminate your account immediately if you breach these terms, fail to pay amounts due, or if we are required to do so by law or platform policy.

We may update these terms from time to time. Material changes will be notified by email or in-app notice at least 14 days before they take effect. Continued use of Busby after that date constitutes acceptance of the updated terms.

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

For any questions about these terms, contact us at support@busby.digital.